The Marketing Department at the USC Marshall School of Business is among the nation’s leading research facilities for this rapidly evolving discipline.
USC Marshall’s new Master of Science in Marketing (MS.MKT) is uniquely designed to hone students’ innovative marketing skills and to help them build deep, interdisciplinary expertise.
This program enables students to earn an advanced degree in one year full-time or with a two-year, part-time option.
As distinct from the MBA, the MS.MKT targets students with 2-3 years of work experience who want to specialize in marketing within their current fields.
1、营销管理
2、营销策略
3、商业分析或市场需求及销售预测
4、广告与促销管理
5、品牌战略
6、消费者行为
7、市场营销与消费者研究
8、营销渠道
9、新产品开发
10、定价策略
托福100分，单项成绩均不低于20或雅思7分，单项成绩均不低于6,GMAT或GRE，GPA要求3.0以上,学费$51,300/年，申请截止日期1月1日，要求至少有2年以上相关工作经验
商科 市场营销
