Our faculty and students embrace the idea that marketing is an essential driver of strategy and growth—and that every significant decision an organization faces is in some way a marketing decision.The Berkeley MBA approach to marketing is:
Strategic—giving you an understanding of how to align firm strategy and marketing strategy and position organizations for what comes next.
Quantitative—Teaching you how to leverage quantitative research and tools for data-driven strategic decisions.
Innovative—connecting you to the cutting-edge Bay Area ecosystem so you learn how marketing can help traditional and new economy firms evolve their financial models.
Berkeley-Haas has a strong track record of thought leadership in the marketing field, and its graduates secure top positions worldwide.
1、定价
2、市场准入
3、销售渠道
4、电子商务
5、消费者选择
6、领导决策
托福均分111或雅思7.0以上,GRE或GMAT均分714,平均GPA3.61(PhD平均GPA3.8),学费 $56,730.50/年(PhD学费 $15,698/学期),申请截止日期1月8日(PhD申请截止日期12月10日)
商科 市场营销