市场营销专业介绍

培养目标/院系介绍:

Our faculty and students embrace the idea that marketing is an essential driver of strategy and growth—and that every significant decision an organization faces is in some way a marketing decision.The Berkeley MBA approach to marketing is:
Strategic—giving you an understanding of how to align firm strategy and marketing strategy and position organizations for what comes next.
Quantitative—Teaching you how to leverage quantitative research and tools for data-driven strategic decisions.
Innovative—connecting you to the cutting-edge Bay Area ecosystem so you learn how marketing can help traditional and new economy firms evolve their financial models.
Berkeley-Haas has a strong track record of thought leadership in the marketing field, and its graduates secure top positions worldwide.

研究方向:

1、定价

2、市场准入

3、销售渠道

4、电子商务

5、消费者选择

6、领导决策

  市场营销申请要求

托福均分111或雅思7.0以上,GRE或GMAT均分714,平均GPA3.61(PhD平均GPA3.8),学费 $56,730.50/年(PhD学费 $15,698/学期),申请截止日期1月8日(PhD申请截止日期12月10日)

商科 市场营销

更多加州大学伯克利分校专业介绍>>

  推荐顾问导师

  全部顾问导师

我们经历过,我们更专业

我们是指南者教育的顾问导师,我们均在读或毕业于美国名校。作为过来人,我们有着丰富的申请经验并且熟知美国院校招生官的喜好。我们会像对待自己的申请一样对待你的申请,让你在众多申请者中脱颖而出。

点击查看最适合你的申请导师

  我申的上吗?

 个人信息

 教育背景

 英语成绩