The Master of Science in Marketing Program trains marketing researchers to work in industry, consulting firms, nonprofits, government, and other organizations where marketing analysis adds value.
The Master of Science in Marketing program focuses on marketing analytics. The program trains marketing researchers to work in industry, consulting firms, nonprofits, government, and other organizations where marketing analytics adds value.
In a competitive job market, the technical skills and expertise gained through the coursework component of a PhD program become increasingly valuable. A Master of Science in Marketing provides academically distinguished students the opportunity to develop many of these skills in an intensive three-semester program.
1、 经验选择模型
2、 研究方法学
3、 多元统计
4、 市场研究学
5、 战略消费者洞察
6、 市场规划研究
7、 高科技创业学
8、 有机市场营销的增长
9、 现代企业战略营销
10、新产品开发
11、定价策略
12、媒体度量，分析和经济学
13、营销指标学
14、商务中的系统创新
