Advertising education was founded here at the University of Illinois in 1946, when Charles H. Sandage, the father of advertising education, arrived on campus. His vision of educating the future of the industry was grounded in theoretical and foundational courses emphasizing the "why of advertising"—not just the "how."
Today, we uphold “the Sandage Way." Our courses provide the theoretical, research, and strategic decision-making skills essential for any career in advertising or advanced degree program. Unlike other programs, ours allows for flexibility of specialized interest through electives within and outside the department.
1、广告学基础
2、广告理论
3、广告中的定量研究方法
4、广告中的定性研究
5、研究生研讨会1
6、研究生研讨会2
7、论文研究
8、专业项目
9、全球广告
10、广告心理学
