Na Bai

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  个人资料

Na Bai graduated from New York University with the master degree of Integrated Marketing. Before studying abroad, she got her bachelor degree in China Youth University for Political Sciences, with the major of financial management. She is a semi-professional ping pong player and a brave traveler. She went to more than 40 countries alone. She is currently working in New York after graduation. She also started her own business in USA. During the study both in NYU and CYU, she interned in many companies in different industries, such as NBA, software, World Trade Center, and other world 500 companies. In addition, Na Bai is good at career consulting; she gave speeches to more than 20 universities in China to share her career experience. She does well not only application for marketing, but also other business majors.

  教育背景

  • 2014.09 - 2016.05
        整合市场营销
    纽约大学
  • 2009.09 - 2013.07
        财务管理
    中国青年政治学院

  有问必答

Q : Based on your application experience, what capabilities or skills should our students focus on while applying for a postgraduate program in Integrated Marketing?

A : First, you must figure out why you want to choose marketing as your major, and what it is related to you future career. Because some programs are more focused on professional studies, which means they train you how to perform marketing well in real business. While in other programs, such as the marketing program of Columbia, they are more focused on marketing research as a study. You will learn more about deep concepts and knowledge as a marketer; it prepares you for PHD study. After carefully considering your career, you need to prove your capabilities as a marketer in various ways. Communication skills are the top one. As a marketer, you must know how to communicate both internally and externally; you must make the marketing easy to understand for non-marketers. Second, you should have logical thinking skill, marketing is not as simple as selling products, it is a broad way to make a brand, so when you apply the program, you need to show your logic to the interviewers.

Q : What’s the role of internships and work experiences during your application?

A : When I was freshman, I began to do the internships; I tried various roles, such as accountant, HR consultant, marketing representative. So I have accumulative 2 years internship experience before I applied. In addition, I attended lots of competition and international activities to make my resume better. My footprint was all over the world, which could show my strength and uniqueness. But referring to my marketing experience, I have to say I only have one to two marketing internship experiences during my application. It doesn’t matter how long you have the work experience. What did you do and what did you achieve are more important for application.

Q : Could you introduce your work experience in China UnionPay America?

A : Currently I am working in China UnionPay America as a campaign analyst. I daily manage and optimize each account’s campaigns to ensure success metrics are achieved, especially on Amazon project. Also, I oversee day-to-day yield management across all campaigns and sources via tremendous attention to detail, while subsequently identifying and implementing enhancements. More importantly, I need to analyze performance data to create, investigate, and test hypotheses used to identify meaningful patterns in large, multi-dimensional datasets and contribute to strategic roadmaps for each project.

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