战略公共关系专业介绍

培养目标/院系介绍:

The M.A. in Strategic Public Relations degree program is designed to meet the needs of both new graduates and established professionals who have an interest in the practice of communication strategy. The program takes a highly applied, case-study approach that emphasizes strategic thinking, problem solving and specific skills to propel you into a successful career in the exciting, rewarding and fast-paced public relations profession.
Public Relations – sometimes called strategic communication – is among the fastest growing professions in America and probably the world. At USC Annenberg, we think of public relations as advocacy communication, meaning the use of communication skills and tools to advocate on behalf of any social cause, organization, entertainment property, candidate, or brand.

课程介绍:

1、战略公共关系简介

2、法律,道德和社会的公共关系

3、战略公共关系写作

4、公共关系研究,评估和洞察

5、战略公共关系的多媒体内容创作

6、 公共外交的商业和经济基础

7、批判性思维和危机管理

8、 非商业专业的商业基础课

  战略公共关系申请要求

托福114分以上或雅思8分以上,GRE要求平均307,GPA要求平均3.33,学费$66,840/年,申请截止日期12月15日,要求申请者递交一份篇幅不超过10页的写作样本

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