西北大学整合营销与传播培养目标
培养目标
World-class faculty. Top alumni. The leading integrated marketing communications program in the digital age. We’re Medill IMC.IMC started at Medill, and here, you’ll learn to create innovative marketing communications strategies and solve business problems by working collaboratively with global companies and peers. Our three graduate programs and one undergraduate program will teach you the IMC “way of thinking” that balances qualitative and quantitative components. Medill IMC will help set you apart from others in the industry.
